In an attempt to recover from past disappointing seasons, Mercedes unveiled a never-before-seen steering wheel button that Lewis Hamilton would use this season before switching to Ferrari. It is the first-ever button on a Formula One car.
A brand-new steering wheel innovation that has never been seen in the sport has been unveiled by the Mercedes Formula One team.
Teams have been busy revealing their new vehicles for the forthcoming season, which begins on March 9 in Bahrain, as well as conducting their first testing sessions in the country of the Middle East.
Mercedes is attempting to recover from challenging consecutive seasons in which Red Bull has dominated both the driver’s and constructors’ championships. Max Verstappen has surpassed Lewis Hamilton to become the most prominent driver on the field.
In his final season with the team before getting ready to join Ferrari the following year, Hamilton wants to end his career with a record-breaking eighth world championship triumph from the German garage run by team principal Toto Wolff.
Teams are constantly searching for fresh, creative methods to outperform their rivals, and Mercedes is constantly seeking for new strategies to increase the amount of airtime that its sponsors receive.
Mercedes recently signed a new sponsorship agreement with the international messaging giant Whatsapp, and they are marketing this collaboration in a unique way.
With twenty-five buttons and switches on the intricate steering wheel of an F1 car, every function must be readily available to drivers as they navigate the circuits at high speed.
The old yellow communications button, which allowed drivers to communicate with pit wall personnel and obtain information during the race, has been replaced by the Whatsapp logo.
Other businesses might be encouraged to propose sponsorship ideas akin to the Mercedes-AMG F1 W14 E Performance by the company’s recognizable green emblem, which is shaped like a phone with a speech bubble surrounding it.
