Jonathan Davenport Pursues Fourth Lucas Oil Late Model Dirt Series Championship and First-Ever Dirt Track World Championship Title at Eldora Speedway While Announcing Unprecedented $129 Million Partnership, Marking a Milestone Moment for the Sport and Elevating the Stakes for One of Dirt Racing’s Most Iconic Figures
Jonathan Davenport, one of the most decorated and respected figures in dirt late model racing, has officially set his sights on securing his fourth Lucas Oil Late Model Dirt Series (LOLMDS) championship and his first Dirt Track World Championship title. In a dramatic announcement that has sent shockwaves through the motorsports community, Davenport also revealed a groundbreaking $129 million partnership with a major sponsor, solidifying his status as one of the most influential drivers in the sport’s history.
The announcement came during a press conference at Eldora Speedway, a venue synonymous with high-stakes racing and legendary performances. Davenport, often referred to as “Superman” by his fans, expressed his excitement about the dual opportunities ahead. “This is a pivotal moment in my career. Winning my fourth LOLMDS title would be incredible, but adding the Dirt Track World Championship to my resume would be a dream come true,” Davenport said. “On top of that, this partnership represents a massive step forward, not just for me but for the entire sport of dirt racing.”
The $129 million sponsorship deal is reported to include multi-year backing, with a focus on elevating Davenport’s racing program and advancing technology within the sport. The partnership will also fund outreach initiatives aimed at growing the fanbase for dirt late model racing, including youth engagement programs, enhanced fan experiences at events, and increased media coverage.
Davenport’s pursuit of his fourth LOLMDS championship adds another layer of intensity to the 2025 season. Having already clinched the title three times, he is well-acquainted with the challenges and demands of competing at the highest level. However, the Dirt Track World Championship has eluded him thus far, making this year’s event at Eldora Speedway particularly significant.
Eldora Speedway, known for its rich history and high-profile events, is the perfect stage for Davenport’s quest. “Eldora is hallowed ground for dirt racers,” Davenport remarked. “It’s where legends are made, and I intend to leave everything on the track to bring home the win.”
The partnership announcement has garnered widespread attention and praise within the racing community. Many view the deal as a game-changer that underscores the growing popularity and commercial viability of dirt late model racing. “Jonathan Davenport is a trailblazer, and this partnership is a testament to his impact on the sport,” said Lucas Oil Late Model Dirt Series director Rick Schwallie. “This is not just about one driver; it’s about elevating the entire community.”
Fans have taken to social media to voice their support and excitement, with hashtags like #SupermanRacing and #DTWC129M trending within hours of the announcement. The combination of Davenport’s championship aspirations and the record-breaking partnership has created unprecedented buzz leading into the 2025 season.
As the LOLMDS season unfolds and the Dirt Track World Championship draws nearer, all eyes will be on Jonathan Davenport. With a historic sponsorship deal in place and a chance to cement his legacy as one of the greatest dirt racers of all time, Davenport’s journey promises to be one of the most compelling storylines in motorsports this year.
