Dirt Track Superstar Jonathan Davenport Secures Groundbreaking $123 Million Deal With Amazon Prime for Exclusive Series, Racing Content, and Global Brand Partnership
In a move that’s sending shockwaves through the motorsports and entertainment industries, dirt late model racing icon Jonathan Davenport has inked a landmark $123 million deal with Amazon Prime, marking one of the largest media partnerships ever for a dirt track racer. The multi-year agreement includes the production of an exclusive documentary series, branded content, live event streaming, and merchandise distribution, bringing Davenport’s story and career to a global audience.
The deal, confirmed on Monday by both Davenport’s team and Amazon Studios, is set to span five years and will showcase not only the on-track highlights of “Superman” but also the behind-the-scenes life of one of dirt racing’s most dominant figures.
“This is a huge moment — not just for me, but for dirt track racing as a whole,” said Davenport in a press release. “Partnering with Amazon Prime means we’re taking the sport to millions of new fans around the world. I’m honored to help lead that charge.”
The centerpiece of the partnership is a docuseries titled “Red Clay Royalty: The Jonathan Davenport Story,” which will debut on Amazon Prime Video in early 2026. The series promises an in-depth look at Davenport’s rise from local Georgia tracks to national stardom, exploring the grit, sacrifice, and adrenaline that define the world of dirt late model racing.
In addition to the series, Amazon Prime will stream select live races featuring Davenport during the 2025 and 2026 seasons, further expanding the platform’s growing presence in live sports. Exclusive interviews, fan Q&A sessions, and behind-the-scenes content will also be offered to Prime members.
Marketing experts are already calling this deal a game-changer for motorsports, particularly in the grassroots racing world. Until now, such lucrative media deals were typically reserved for NASCAR, F1, or top-tier stick-and-ball athletes.
“Jonathan Davenport has the star power, the story, and the fan base to elevate the sport,” said Amanda Reese, a motorsports media analyst. “Amazon’s investment shows they believe dirt racing has a major future in digital entertainment.”
Davenport’s team, Double L Motorsports, also hinted at a branded merchandise rollout tied to the Amazon partnership, including exclusive gear and collectibles.
With this deal, Jonathan Davenport isn’t just racing for trophies anymore — he’s driving dirt track racing into the global spotlight.
