NASCAR Owner Accepts New Sponsorship Deal
NASCAR has officially welcomed a new major sponsor, as the sport’s ownership announced a groundbreaking partnership with Velocity Dynamics, a rising tech-driven energy company aiming to expand its presence in professional sports.
The deal, confirmed on Thursday by NASCAR Chairman Jim France, marks a new chapter in NASCAR’s commercial evolution. Velocity Dynamics will become an official sponsor across several Cup Series events starting this season, with branding set to appear on trackside signage, digital content, and select team uniforms.
“We’re thrilled to partner with a company that aligns with our vision for innovation and performance,” France said in a press release. “Velocity Dynamics brings a new energy—literally and figuratively—to our sport, and we’re excited for what this partnership means moving forward.”
While the financial details of the agreement have not been disclosed, insiders suggest it is a multi-year, multi-million-dollar deal, making it one of NASCAR’s most significant recent sponsorship additions.
Velocity Dynamics CEO Lana Mitchell also expressed excitement about the collaboration. “NASCAR has a loyal, passionate fan base and a legacy of speed and innovation,” she said. “Partnering with them allows us to introduce our cutting-edge energy solutions to a massive national audience.”
Fans can expect to see Velocity Dynamics-sponsored features during race broadcasts, special giveaways, and eco-friendly promotional campaigns promoting cleaner energy in motorsports.
The announcement has been met with a mix of excitement and curiosity from NASCAR fans and industry insiders. Many are optimistic that the new sponsor will bring a fresh, modern edge to the traditional racing brand.
As NASCAR continues to modernize and reach new audiences, strategic partnerships like this one with Velocity Dynamics are seen as crucial steps toward long-term growth and sustainability.
The first official Velocity-branded race will take place in just a few weeks, kicking off the new era of NASCAR sponsorship.
