JUST IN โ Duke freshman sensation Cooper Flagg has signed what sources are calling an โextremely lucrativeโ NIL partnership with energy drink giant Red Bull. The deal instantly vaults Flagg into the upper echelon of college basketball earners and further solidifies his standing as one of the most marketable young athletes in the nation. For Duke, this is yet another example of how their star guard is not only drawing attention on the court but also attracting major corporate power off of it.
The agreement with Red Bull reportedly includes a multi-year commitment, with promotional campaigns that will feature Flagg as the face of their sports performance and lifestyle branding. This marks one of the largest NIL deals ever struck by a college athlete, highlighting both his immense popularity and the forward-looking approach companies are taking toward young talent. With Red Bullโs global reach and marketing muscle, Flaggโs name recognition is set to skyrocket far beyond the college basketball world.
For Duke fans, the deal is yet another reminder of just how special Flagg is to the program. Already seen as the cornerstone of the Blue Devilsโ future, his NIL success underscores the changing dynamics of college athletics โ where elite players can now thrive financially while still competing at the highest level of amateur basketball. Flaggโs partnership with Red Bull not only boosts his personal brand but also reinforces Dukeโs position as the premier landing spot for generational talent in the new era of NI
