Jonathan Davenport Signs New $261 Million Endorsement Deal with Pepsi, Marking a Monumental Partnership for the “Superman” and Cementing His Status as One of the Most Marketable Stars in Motorsports History
Jonathan Davenport, famously known as “Superman” in the dirt racing world, has inked a groundbreaking $261 million endorsement deal with Pepsi. This massive partnership is set to span several years, making it one of the most lucrative deals in motorsports history.
The agreement includes exclusive branding rights, collaborative marketing campaigns, and a limited-edition Pepsi product line featuring Davenport’s signature and car design. The partnership underscores Pepsi’s commitment to motorsports and Davenport’s growing influence as a global icon in racing.
“Partnering with a brand as iconic as Pepsi is a dream come true,” Davenport said in a statement. “This is more than a deal—it’s a testament to the power of hard work, perseverance, and the incredible support of my fans.”
The deal solidifies Davenport’s legacy as not only a top-tier driver but also a marketable star capable of attracting global brands. Fans can expect to see Davenport prominently featured in Pepsi advertisements and at events throughout the upcoming racing season.
